Privacy policy

AZZY PACKS

PRIVACY POLICY

Last updated: 9 October 2026

1. Introduction

Azzy Packs respects your privacy and is committed to handling your personal information responsibly.

This Privacy Policy explains how we collect, use, store, share and protect personal information when you visit our website, browse our products, place an order, contact us, submit products for consignment or otherwise interact with our business.

Azzy Packs sells trading cards, sealed trading card products, graded cards, collectibles, memorabilia and related accessories. We may also facilitate sales of products owned by third-party consignors.

This policy applies to our website, online store, customer service activities, order fulfilment, marketing communications and consignment submission process, where applicable.

We process personal information in accordance with applicable data protection law, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, as amended.

2. Who We Are

Azzy Packs is operated by Azzurro Blue Ltd, the legal business entity responsible for the operation of the Azzy Packs online store.

Where Azzurro Blue Ltd determines the purposes and means of processing personal information, it acts as the data controller under applicable data protection law.

Legal business name: Azzurro Blue Ltd

Trading name: Azzy Packs

Business address: 2 Glebe Close, Upton Pyne, EX5 5JB, United Kingdom

VAT registration number: GB529924847

Website: https://azzypacks.com

Email: sean@azzurroblue.co.uk

Telephone: 07383314566

For questions about this Privacy Policy, requests to exercise your data protection rights or concerns about how your personal information is handled, please contact us using the details above.

3. Personal Information We Collect

The information we collect depends on how you interact with Azzy Packs.

3.1 Customer and Contact Information

When you place an order, contact us or create an account, we may collect:

• Your name.
• Billing and delivery addresses.
• Email address.
• Telephone number, where provided or required for delivery.
• Order history and transaction references.
• Messages, enquiries, complaints and customer service correspondence.

3.2 Order and Payment Information

When you purchase products, we may process:

• Products purchased and quantities ordered.
• Order totals, discounts, taxes and delivery charges.
• Payment status, transaction references and refund records.
• Delivery preferences and tracking information.
• Information needed to investigate payment disputes, suspected fraud or chargebacks.

Payments may be processed by Shopify and the payment providers available through our store. We do not intend to collect or store full payment card details ourselves where these are handled by the relevant payment provider.

The information available to us depends on the payment method used.

3.3 Website and Technical Information

When you visit our website, Shopify and relevant website technologies may automatically collect certain information, including:

• IP address.
• Browser type and device information.
• Operating system and technical identifiers.
• Pages visited and interactions with our website.
• Referral information and approximate location inferred from technical data.
• Cookie identifiers and similar tracking information.
• Information relating to website performance, security and potential fraudulent activity.

The precise information collected depends on your device, browser, privacy settings, cookies and the services integrated with our store.

3.4 Consignment Submission Information

If you submit trading cards or other collectibles to Azzy Packs for consignment, we may collect:

• Your name and contact details.
• Your return address.
• Details of the items you submit.
• Card names, set details, identifying numbers, grading information and stated condition.
• Photographs of the front, back, packaging, slabs or other identifying features.
• Submission forms, item inventories and correspondence.
• Agreed listing prices, commission arrangements, sale records and payout information.
• Bank or payment details where required to pay you.
• Return tracking information and records of disputes.

We use this information to administer the consignment relationship, identify submitted inventory, manage listings, process sales and payouts, arrange returns and investigate discrepancies.

3.5 Marketing Preferences

If you subscribe to marketing communications or interact with our promotional content, we may collect your email address, communication preferences, consent records and information about whether messages are delivered or interacted with, where lawful.

You can unsubscribe from marketing emails using the link provided in the message or by contacting us.

3.6 Information Received from Other Sources

In some circumstances, we may receive information from third parties, including:

• Shopify and payment providers.
• Delivery and fulfilment companies.
• Fraud prevention and payment dispute services.
• Marketing or analytics providers.
• Consignors or authorised representatives involved in a transaction.
• Publicly available sources, where reasonably necessary to verify product information, ownership claims or suspected fraud.

Where we obtain personal information from another source, we will provide any privacy information required by applicable law.

4. How We Use Personal Information

We use personal information for specific business purposes.

4.1 Processing and Fulfilling Orders

We use your information to:

• Accept and manage orders.
• Process payments and refunds.
• Arrange delivery and provide tracking information.
• Respond to questions about purchases.
• Handle cancellations, returns and replacements.
• Maintain order and transaction records.

Lawful basis: Performance of a contract and, where applicable, compliance with legal obligations.

4.2 Managing Consignment Submissions

We use consignor information to:

• Register and identify submitted items.
• Maintain inventory and submission records.
• Communicate about item condition, listing and pricing.
• Administer product photography and listings.
• Record sales and calculate agreed payouts.
• Process payments to consignors.
• Arrange the return of unsold or withdrawn inventory.
• Investigate ownership, authenticity, damage or payment disputes.

Lawful basis: Performance of the consignment agreement, compliance with legal obligations and, where appropriate, our legitimate interests in administering and protecting the business.

4.3 Customer Support

We use personal information to answer enquiries, resolve complaints, investigate delivery issues and provide after-sales support.

Lawful basis: Performance of a contract, compliance with legal obligations and, where appropriate, legitimate interests in providing effective customer service.

4.4 Website Operation and Improvement

We may use technical and usage information to maintain the website, improve functionality, understand website performance and identify errors.

Lawful basis: Depending on the activity, legitimate interests or consent where required.

Non-essential cookies and similar tracking technologies will be used in accordance with applicable cookie and data protection requirements.

4.5 Security and Fraud Prevention

We may process relevant information to identify suspicious transactions, prevent misuse of our services, protect customers, investigate payment disputes and maintain website security.

Lawful basis: Legitimate interests in protecting our business and customers, compliance with legal obligations and, where appropriate, the establishment, exercise or defence of legal claims.

4.6 Marketing and Promotions

Where permitted, we may use your information to send updates about new products, card releases, collectibles, offers and other Azzy Packs news.

We will obtain consent where required by law. Where a lawful exception permits marketing to existing customers, we will follow the applicable conditions and provide an effective opportunity to opt out.

You can withdraw marketing consent or object to direct marketing at any time.

4.7 Legal and Accounting Obligations

We may retain and use information to meet tax, accounting, consumer protection and other legal requirements, respond to lawful requests and establish, exercise or defend legal claims.

Lawful basis: Compliance with legal obligations and, where appropriate, legitimate interests.

5. Our Lawful Bases for Processing

Where required by UK GDPR, we rely on one or more of the following lawful bases:

• Contract: To fulfil orders, administer consignment agreements and provide requested services.
• Legal obligation: To comply with applicable tax, accounting, regulatory and other legal requirements.
• Legitimate interests: To operate and protect our business, prevent fraud, manage disputes, maintain records and improve our services, where these interests are not overridden by your rights and freedoms.
• Consent: For activities where consent is legally required, such as certain forms of direct marketing or non-essential cookies and tracking technologies.

Where we rely on consent, you may withdraw it at any time. Withdrawal does not affect the lawfulness of processing that occurred before consent was withdrawn.

Where information is necessary to fulfil an order, meet a legal obligation or administer a consignment agreement, failure to provide that information may mean that we cannot complete the transaction or provide the requested service.

6. Who We Share Personal Information With

We share personal information where reasonably necessary for the purposes described in this policy, subject to applicable law.

6.1 Shopify

Our online store is powered by Shopify. Shopify provides ecommerce infrastructure and related services, which may involve processing customer, order, technical and transaction information.

Shopify’s privacy information explains how it processes personal information in connection with its services.

Shopify Privacy Policy: https://www.shopify.com/legal/privacy

6.2 Payment Providers

Payment providers may receive the information needed to process payments, refunds, verification checks and payment disputes.

The relevant provider depends on the payment method selected at checkout.

6.3 Delivery and Fulfilment Providers

We may share names, delivery addresses, contact details, parcel information and tracking references with postal operators, couriers and fulfilment services to deliver orders and manage returns.

6.4 Website Applications and Service Providers

Depending on the applications and integrations enabled on our store, we may use third-party providers for:

• Customer contact forms and consignment submissions.
• Email communications.
• Inventory and order management.
• Analytics and website performance.
• Marketing communications.
• Fraud prevention and customer support.

These providers may process information on our behalf or act as separate controllers, depending on their role and the service provided.

6.5 Consignors

Where a customer purchases a consigned item, we may share limited transaction information with the relevant consignor where reasonably necessary to administer the sale, reconcile proceeds, manage a return or resolve a dispute.

We will not routinely disclose a customer’s full payment details to a consignor.

Where a return, refund or complaint concerns a consigned product, we may share relevant information about the transaction and product issue to the extent reasonably necessary.

6.6 Professional Advisers and Authorities

We may disclose information to accountants, legal advisers, insurers, regulators, law enforcement agencies, courts or other authorities where required by law or reasonably necessary to protect our legal rights.

6.7 Business Transfers

If Azzy Packs is involved in a sale, restructuring, merger or transfer of business assets, relevant information may be transferred as part of that transaction, subject to appropriate safeguards and applicable legal requirements.

We do not sell customer personal information as a standalone data product.

7. International Transfers

Some service providers supporting our store may process or store personal information outside the United Kingdom.

Where personal information is transferred internationally, we will take the steps required by applicable data protection law. Depending on the destination and circumstances, these may include relying on an applicable adequacy regulation, using an approved international data transfer agreement or addendum, or applying another lawful transfer mechanism.

The relevant transfer arrangements depend on the providers and services used by Azzy Packs.

You may contact us using the details in this policy to request further information about applicable international transfer safeguards, subject to any legal limitations.

8. How Long We Keep Personal Information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including legal, accounting, dispute resolution and security requirements.

Retention periods vary depending on the type of information and our legal obligations.

Examples include:

• Order and transaction records: Retained for the period required by applicable tax, accounting and legal obligations.
• Customer support correspondence: Retained for as long as needed to resolve enquiries and maintain appropriate records of disputes or complaints.
• Consignment records: Retained while the consignment relationship is active and afterwards for as long as necessary to administer payouts, returns, claims and legal obligations.
• Payment and refund records: Retained as necessary for accounting, fraud prevention, chargebacks and legal compliance.
• Marketing preferences: Retained while needed to manage subscriptions and maintain evidence of consent or opt-out requests.
• Technical and cookie information: Retained according to the relevant technology, configuration, purpose and applicable requirements.

We may retain some information for longer where necessary to establish, exercise or defend legal claims or comply with a legal obligation.

When information is no longer required, we will take reasonable steps to delete it or anonymise it, subject to applicable law and necessary backup or security retention processes.

9. Cookies and Similar Technologies

Our website and Shopify may use cookies, pixels, local storage and similar technologies.

These technologies may be used for:

• Essential website functions.
• Shopping basket and checkout functionality.
• Security and fraud prevention.
• Remembering preferences.
• Measuring website performance.
• Analytics.
• Personalised content or advertising, where enabled and lawful.

Strictly necessary technologies may be used where required to operate the service requested by the visitor.

Non-essential cookies and similar technologies will be used only in accordance with applicable consent requirements. Where consent is required, you should be able to make a genuine choice before those technologies are activated.

You may be able to manage your choices through our cookie banner or privacy settings. Browser settings may also allow you to delete or block cookies, although doing so may affect some website functions.

The exact cookies and technologies used depend on Shopify settings and the applications, analytics tools and marketing integrations enabled on our store.

We will review these settings as our website develops.

10. Direct Marketing

We may send marketing communications about Azzy Packs products, new releases, promotions and related updates where permitted by law.

Where consent is required, we will obtain it before sending the relevant marketing communications.

Where a lawful existing-customer exception applies, we will comply with its conditions, including providing a clear opportunity to opt out when information is collected and in each relevant marketing message.

You can unsubscribe using the link in a marketing email or contact us directly.

We may retain a limited record of your opt-out preference so that we can respect it and avoid contacting you again for the same marketing purpose.

Opting out of marketing will not prevent essential transactional communications, such as order confirmations, delivery updates, refunds or important account notices.

11. Your Data Protection Rights

Depending on the circumstances and applicable law, you may have the right to:

• Access: Request a copy of the personal information we hold about you.
• Rectification: Ask us to correct inaccurate or incomplete information.
• Erasure: Ask us to delete personal information where the legal conditions are met.
• Restriction: Ask us to restrict certain processing in qualifying circumstances.
• Data portability: Receive certain information you provided in a structured, commonly used and machine-readable format, where the legal conditions apply.
• Object: Object to processing based on legitimate interests in qualifying circumstances.
• Object to direct marketing: Object at any time to the use of your personal information for direct marketing.
• Withdraw consent: Withdraw consent where we rely on consent as the lawful basis.
• Complain: Raise a complaint with the Information Commissioner’s Office (ICO).

These rights are not absolute in every situation. For example, we may need to retain certain transaction records to comply with legal obligations even if you request deletion.

We will assess requests in accordance with applicable law.

12. How to Exercise Your Rights

To make a privacy request, contact us using the details below.

Email: sean@azzurroblue.co.uk

Telephone: 07383314566

Postal address: Azzurro Blue Ltd, 2 Glebe Close, Upton Pyne, EX5 5JB, United Kingdom.

Please explain your request and provide enough information for us to identify the relevant records.

We may need to verify your identity before providing information or making changes, particularly where a request concerns sensitive account information or could affect another person’s privacy.

We will respond within the period required by applicable law. Under the usual UK GDPR rules, this is generally one month, although extensions may be permitted for complex or multiple requests.

We will not charge a fee for ordinary requests unless applicable law permits a reasonable fee or refusal in exceptional circumstances.

13. Complaints to the Information Commissioner’s Office

If you are concerned about how we handle your personal information, please contact us first so that we can investigate and attempt to resolve your concern.

You also have the right to complain to the UK Information Commissioner’s Office.

Information Commissioner’s Office (ICO)

Website: https://ico.org.uk/

Telephone: 0303 123 1113

The ICO provides independent information and guidance about data protection rights in the UK.

14. Data Security

We take reasonable technical and organisational measures designed to protect personal information against unauthorised access, loss, misuse, alteration and disclosure.

Depending on the systems and services involved, safeguards may include access controls, account security measures, restricted access to records and the use of established third-party service providers.

No website, online service or method of electronic storage can be guaranteed to be completely secure.

If a personal data breach occurs, we will assess the incident and take the steps required by applicable law, including notifying affected individuals or the relevant authority where legally required.

Customers and consignors should also take reasonable steps to protect their email accounts, account credentials and communications.

15. Children’s Privacy

Azzy Packs is an ecommerce business and does not intentionally seek to collect children’s personal information beyond what is necessary for legitimate transactions or services.

Where an order, enquiry or consignment interaction involves a child, we will handle the relevant information in accordance with applicable law and any requirements concerning parental responsibility or consent.

If you believe that a child has provided personal information to us inappropriately, please contact us so that we can assess the circumstances and take appropriate action.

16. Automated Processing and Profiling

Shopify and certain third-party service providers may use automated systems to support functions such as payment processing, fraud prevention, security, analytics or marketing.

The use of these systems depends on the services enabled and their configuration.

Azzy Packs does not intend to make solely automated decisions producing legal or similarly significant effects on individuals without complying with the applicable legal requirements.

Where applicable law requires meaningful information about qualifying automated decision-making or profiling, we will provide that information.

17. Links to Third-Party Websites

Our website may contain links to third-party websites, platforms or services.

When you leave our website, the relevant third party may process your information under its own privacy policy and terms.

Azzy Packs is not responsible for the privacy practices of independent third-party websites. We encourage you to review their privacy information before providing personal information.

18. Changes to This Privacy Policy

We may update this policy from time to time to reflect changes in our business, website functionality, service providers, data processing practices or legal requirements.

The latest version will be published on our website with the updated date.

If we introduce a materially different use of personal information that requires additional notice or consent, we will take the steps required by applicable law before implementing that use.

19. Contact Us

For questions about this Privacy Policy, requests concerning personal information or concerns about how your data is handled, please contact us.

Azzurro Blue Ltd trading as Azzy Packs

Email: sean@azzurroblue.co.uk

Telephone: 07383314566

Postal address: 2 Glebe Close, Upton Pyne, EX5 5JB, United Kingdom

Website: https://azzypacks.com

We aim to handle all privacy enquiries fairly and within the time limits required by applicable law.

Azzy Packs is committed to handling personal information responsibly, transparently and in accordance with applicable data protection law.